My ffffffavorite one, Mr. AMAEBI sushi. So basically these little guys will take over Sydney with their deceiving face on ads.
and lastly, guerilla.
below the line.
above the lines
WHEN GOOD FOOD GOES BAD.
Ha. Due in the next 16 hours and this is how my desktop looks like now. Full of evil face food. It is not good to draw these guys when you have to stay up all night - they surely do make you hungry all the time— especially this is winter. Have created 10 food characters which will somehow have their own stories - how they were chucked into the bins.
OK.
OK. So for the ads series - decided to make these stuff : guerilla : ur.. a big giant pic on a building - a very packed and illustrative pic of wasted food and the unwanted - with a copy ‘this is the height of food you waste’. below the line : cards of stories of unwanted food to personalize the characters, really. So people can get attached and feel like they know these dumped food ‘persons’ and somehow get managed to care about them and try to change their eating habits :) above the line? billboards, crosstracks, etc — these guys — you name it. yey! sounds like a really good plan, now time to do the mockups. perfecto.
Series of Replete Ad. Hard to make cute things look bad huh?
When the goods turn into bads - poster rough. Ah I’m screwed.
Hr.. I get the idea of the light in weight lappy, but I don’t get why they seem to make their product looks a bit worrying? Come on, who wants their laptops flown by the wind? And not to mention Sydney is a windy windy windy city. I could hardly wear a skirt in Sydney, moreover taking a very light laptop with me - risking to lose it like shown in the ad. Anyway. Just an opinion though :3.
Creative Ads as proof that ‘People are not morons’ (said Nathan) — they’d get what the ads mean without the ads telling them everything. And I think that’s the coolest part of viewing an ad, it’s when you’ve got to solve the puzzle and then ‘AH! Hahahahaha’, you get what it means and giggle and shake your head in disbelief that they could be that creative (in this case it’s funny ad, but mostly they are funny though).
